Whenever a list of the “most expensive logos in history” pops up on the internet, one entry never fails to…
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Geometric Symmetry: 25 Stunning Line-Art Logo Designs
Human brains are naturally wired to seek out order, balance, and pattern. In the psychology of branding, nothing communicates stability…
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From Napkin Sketch to Vector: A Step-by-Step Guide to Crafting a Professional Logo
Every design legend has a creation myth involving a napkin. We love the romanticized image of a designer struck by…
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Whimsical & Fun: 15 Mascot Logo Ideas for Kids and Family Brands
When it comes to branding for kids and family businesses, logic takes a backseat to emotion. Children don’t care about…
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Decoding the FedEx Arrow: A Case Study on the Power of Negative Space in Logos
There is a distinct pleasure in discovering something hidden in plain sight. Think back to the first time someone pointed…
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Mastercard’s Dropped Wordmark: Why Going Textless Was the Ultimate Power Move
In the hierarchy of corporate branding, there is an ultra-exclusive VIP lounge reserved for brands that no longer need to…
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25 Fierce Gym & Fitness Logo Ideas to Jumpstart Your Branding
In the fitness industry, motivation is the ultimate currency. Before a client lifts their first barbell, steps onto a treadmill,…
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The Essential Toolkit: Best Free AI Resources Every Logo Designer Needs this Year
The landscape of brand identity has completely shifted. We have officially moved past the era where AI was just a…
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The Ultimate Guide to Vectorizer.ai and Auto-Tracing Tools for Logo Cleanups
Generative AI tools are incredible for breaking through creative blocks. You can jump into Midjourney, DALL-E, or stable diffusion models,…
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Automated Color Harmony: The Top AI Color Palette Generators for Branding
Choosing a brand’s color palette used to involve a mix of color theory cheat sheets and endless hours of manual…
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