Whenever a list of the “most expensive logos in history” pops up on the internet, one entry never fails to…
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Geometric Symmetry: 25 Stunning Line-Art Logo Designs
Human brains are naturally wired to seek out order, balance, and pattern. In the psychology of branding, nothing communicates stability…
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From Napkin Sketch to Vector: A Step-by-Step Guide to Crafting a Professional Logo
Every design legend has a creation myth involving a napkin. We love the romanticized image of a designer struck by…
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Whimsical & Fun: 15 Mascot Logo Ideas for Kids and Family Brands
When it comes to branding for kids and family businesses, logic takes a backseat to emotion. Children don’t care about…
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Decoding the FedEx Arrow: A Case Study on the Power of Negative Space in Logos
There is a distinct pleasure in discovering something hidden in plain sight. Think back to the first time someone pointed…
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